Microsoft’s game subscription service, Xbox Game Pass has achieved an impressive milestone by exceeding 30 million subscribers, which represents notable growth since the last official data that indicated 25 million users.
The news about the current subscriber figure was revealed through an update to the LinkedIn profile of Craig McNary, senior director of marketing at Xbox. Although the 30 million figure was later removed, it had already been spread.
In the extract, It stands out that Xbox Game Pass has exceeded 30 million members thanks to campaigns, marketing strategies, expansion to platforms such as PC, iOS and Android, and partnerships with brands such as Alienware, EA Play, Spotify and Disney+. This strategy has driven growth beyond consoles and has provided significant value to customers.
Game Pass has achieved a milestone by exceeding 30 million subscribers
The growth in the number of subscribers is not an isolated fact, but a reflection of Microsoft’s successful strategy of focusing on a subscription model for games. The company has invested heavily in exclusives and collaborations to make the service even more attractive.
Importantly, Microsoft recently restructured its Xbox Live Gold service, transforming it into Xbox Game Pass Core. With approximately 60 million members, This could boost Game Pass numbers even further when taken into account.
The launch of Starfield, a platform exclusive, has undoubtedly contributed to this growth. Although Microsoft has not released exact figures, Game Pass puts pressure on competitors like PlayStation Plus. Sony legal documents indicate that Game Pass already had a considerable lead, with 29 million subscribers as of November 2022.
Source: Insider Gaming
