According to Nvidia, there should be no more falling prices

According to Nvidia, there should be no more falling prices
According to Nvidia, there should be no more falling prices

09/22/2022 at 4:41 p.m
from Claus Ludewig
As part of a media round, Nvidia CEO Jensen Huang answered a few questions about the new graphics card generation RTX 4000 aka Ada Lovelace. In his opinion, there should be no more price reductions.

In the global coronavirus pandemic, there is also a shortage of chips, so hardware products such as graphics cards are hardly available. In addition, there is high inflation in Europe in particular, which makes energy prices and life in general more expensive. During these times, some hardware manufacturers also raised the prices of their new products. For example, the iPhone 14 costs more than its predecessor. It has been clear since this week that Nvidia is also tightening the price screw. According to Nvidia CEO Jensen Huang, there should be no falling prices for the RTX 4000 series graphics cards.

“Moore’s Law is dead” – RTX 3080 & Co. still exist

In his opinion, the idea of ​​falling prices is a case for the history books. After all, a 12-inch wafer costs significantly more than before. So far, Moore’s Law has applied, so that the performance of PC hardware has roughly doubled every two years, with falling prices. However, according to Huang, Moore’s Law no longer exists. According to Nvidia, an RTX 4090 should ideally work up to 4 times faster than its predecessors. Increasing production costs and performance leaps that are no longer so great mean that the prices for the new graphics cards are high. The top model RTX 4090 costs 1,949 euros in Germany, while the previous flagship RTX 3090 only cost 1,499 euros RRP. Even the weaker RTX 4080 costs 1,469 euros with 16 GiB or 1,099 euros with 12 GiB. For comparison: The RTX 3080 only cost 699 euros at launch. The manufacturer’s recommended price didn’t last long, but whichever way you look at it, Nvidia has turned the price screw. Even “fanboys” complain about the graphics cards being too expensive.

“Moore’s Law is dead. […] A 12-inch wafer is a lot more expensive today. The idea that the chip is going to go down in price is a story of the past. The performance of Nvidia’s $899 GPU (Note: US price excluding tax for the RTX 4080 12GB version) or $1,599 GPU (Note: US price excluding tax for the RTX 4090) a year ago, two years ago, at the same price point, our performance with Ada Lovelace is monumentally better. Off the charts better.” – Jensen Huang, Nvidia CEO.

As a company spokesman notes, the Geforce RTX 3080 should continue to be sold. The company would like to sell two iterations of desktop graphics cards in parallel on the market. Possibly this strategy is responsible for the fact that the new generation Ada Lovelace was priced in so highly. In order to keep the high MSRP prices, Nvidia could proceed similarly to Apple, which imposes strict requirements on its retailers.

Also worth reading: Buy Graphics Card: Prices of RTX 3090 & RTX 3080 after unveiling of Geforce RTX 4090 & RTX 4080 in the GPU market overview

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Collection at high prices from RTX 4090 & Co.:

  • For the release of the new graphics card generation Ada Lovelace alias RTX 4000, Nvidia has turned the price screw heavily.
  • Those interested in the RTX 4080 12 GB must invest at least 1,099 euros (or 899 US dollars). The top model RTX 4090 even costs 1,949 euros (or 1,599 US dollars).
  • For comparison: The RTX 3090 had an MSRP of 1,499 euros and the RTX 3080 only cost 699 euros, according to the manufacturer.
  • Nvidia CEO Jensen Huang tells media representatives that Moore’s Law is dead and there will be no price cuts. After all, rising production costs meant that prices had to be raised.
  • In the future, Nvidia would like to offer two graphics card generations in parallel, so that you can still buy a Geforce RTX 3080.

Source: Digital Trends

The article is in German

Tags: Nvidia falling prices

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