Premier Inn is adding another city to its portfolio of locations. In the center of Kassel, the hotel area within the Kurfürsten Galerie is being completely renovated and adapted to current technical requirements. The property, which opened in 1991, is owned by DEMIRE Deutsche Mittelstand Real Estate AG. The Kurfürsten Galerie, including the hotel, covers a total of around 20,000 square meters of space. In addition to the hotel, this includes around 40 retail shops as well as restaurants, medical practices, the Kassel casino, offices and apartments.
The planning application for the refurbishment of the almost 9,000 square meter hotel area is expected to be submitted this year. The necessary conversion work is extensive because the conference areas, which were initially used by a Mövenpick hotel and later by a Best Western, are no longer required with the Premier Inn concept and are converted into rooms. This increases their number from 128 to 165.
“As a UNESCO World Heritage City, Kassel adorns our portfolio of locations in a special way. Only a few cities can offer a city that is becoming more and more popular with such unique selling points as the Bergpark and Wilhelmshöhe Palace, the Museum Fridericianum as sights or the Documenta as a regular, globally recognized cultural highlight,” says Mathias Schotten, Head of Development at Premier Inn.
From the point of view of the property owner DEMIRE, the change to Premier Inn as hotel operator is also ideal. Ingo Hartlief, CEO of DEMIRE, says: “We are delighted that we have been able to gain a strong partner for the hotel in the Kurfürsten Galerie in Kassel in Premier Inn. Premier Inn offers a fresh design concept and a convincing range of accommodation, two elements that fit perfectly with the mixed concept of the Kurfürsten Galerie.” DEMIRE has been the owner of the Kurfürsten Galerie since 2015. “This step is also important for the development of Kassel’s city center,” emphasizes Oliver Kaiser, Managing Director of K:22 Hotelberatung: “The location in the heart of the city between the pedestrian zone, Documenta Hall and the Karlsaue State Park is very attractive for such a hotel downright predestined.”
Chris-Norman Sauer, Acquisitions Director Premier Inn Germany, is also pleased about the agreement with DEMIRE: “Kassel has long been one of our preferred locations in Germany, because the city is not only in demand as a place to stay because of the cultural highlights – it is also an economically strong one Upper metropolis is. This double attractiveness is an important criterion for us.” That is why Sauer still sees considerable potential on the Kassel accommodation market: “Because domestic tourism is gaining in importance, a city that combines so much history, art and economic power is particularly important.” 42 Premier Inn hotels throughout Germany are currently already open. The brand has already firmly secured 36 more locations, with a total of 400 locations being targeted.