Parliamentarian wants to prohibit ‘broken’ prices and that cannot have change with five cent coin | Photo: Tânia Rêgo/Agência Brasil
Federal deputy Bibo Nunes (PL-RS) presented a bill in the Chamber of Deputies last week to prohibit establishments that charge in cash from putting prices on products that are not multiples of R$ 0.05. Thus, charging amounts of BRL 4.99 or BRL 3.83, for example, would not be allowed. According to him, this is necessary to allow the due change to be given to the consumer, since today the lowest value coin in circulation in Brazil is precisely the 5 cents.
“The modus operandi involves, first, attracting the consumer with the reference to a lower price – R$ 6.99 is associated with R$ 6 and not R$ 7. Once the prey is attracted, the lowest price is charged. high for, conveniently, not having change”, he criticizes when justifying the idea of vetoing “broken” prices.
According to Bibo Nunes, although consumers’ losses are in cents, “in aggregate, there may end up being a great extraction of value by suppliers”.
If the proposal is approved, establishments that fail to comply with the rule could be sanctioned with punishments that are in article 56 of the Consumer Defense Code, namely: fine; seizure of the product; disuse; cancellation of registration; suspension of activities, revocation of the establishment’s license, among others.
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