Mark Mateschitz: This is the heir to the Red Bull empire

Mark Mateschitz: This is the heir to the Red Bull empire
Mark Mateschitz: This is the heir to the Red Bull empire

Mark Mateschitz is the son of Dietrich Mateschitz and Anita Gerhardter. Father Dietrich was an Austrian entrepreneur and founded Red Bull GmbH with a business partner. Starting with an energy drink, Dietrich built up a veritable Red Bull empire, which now includes several football clubs, a racing team and international sporting events. Dietrich died on October 22, 2022 at the age of 78.

Mark Mateschitz’ mother Anita Gerhardter is also from Austria. Dietrich was with her for two years. Gerhardter is a former stewardess and ski instructor. She is now the head of “Wings for Life”, a foundation set up by Dietrich. Mark grew up with her using his mother’s last name. He later took his father’s name.

An exact date of birth of Mark Mateschitz is not known. However, Mateschitz is said to be around 30 years old. It is unclear whether he was born in 1992 or 1993.

Mark Mateschitz: What was his education like?

Mark Mateschitz attended the Werkschulheim Felbertal, a private high school in Salzburg, until 2011. He then began studying economics, also in Salzburg. Whether he has finished this is open.

Mark Mateschitz: What tasks did he have in the Red Bull empire?

At the age of 18, Dietrich Mateschitz included his son Mark in his empire. The father gave Mateschitz half of a specially founded company in which Mark acts as a shareholder and which holds shares in a real estate company. As a result, Mark took on more and more tasks and functions in the family business. He was managing director of a brewery for several years and joined the management team at “Wings for Life” in 2022.

Mark Mateschitz: What is his family life like?

Since there is already speculation about his age, it is not surprising: little is known about Mark Mateschitz’s family life. Possible relationships or children have not been made public.

Mark Mateschitz: What else is known about Dietmar Mateschitz’s son?

Like his father Dietrich, Mark Mateschitz keeps his private life under wraps. He rarely gives interviews or appears at events. Thus, only a few details about his vita are known.

Mark Mateschitz: Is he taking over the Red Bull empire now?

Ultimately, only the Thai family Yoovidhya, the majority owner of Red Bull, can answer this question. The Mateschitz family owns only 49 percent of the company. Industry experts consider it rather unlikely that the still young and inexperienced Mark Mateschitz is ready to lead the multi-million dollar empire.

However, Dietrich Mateschitz said several years ago: “After completing his training, my son will join the company if he wants to and when the time is right.” It is also possible that Mark was already introduced to the task in the background. So is the time now ripe?


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The article is in German

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